Travel Industry
Tripdreamz
Tripdreamz was a Application designed to let users share their travel experiences and connect with like-minded individuals to plan and embark on trips together.
Project Overview
TripDreamz was an interesting startup concept. It was designed to help people share and plan their travel experiences with others, focusing on connecting like-minded travelers who might not know each other beforehand. I did research on features and considerations that could make such a platform successful.
The Challenge
- Establishing a Distinct Brand Identity from Scratch
- Designing an Intuitive User Experience for Multiple User Groups
- Balancing Visual Appeal with Functionality
- Communicating Value Proposition Effectively
- Tight Timeline for Launch
The Solution
- Conducted competitive analysis to understand branding trends in the recruitment industry
- Implemented a dual-entry homepage design that clearly segmented pathways for candidates and employers.
- Designed high-fidelity prototypes, focusing on clean layout, generous white space, and strong visual hierarchy.
- Crafted concise, benefit-driven messaging throughout the site, particularly on the homepage and About pages
- Maintained close communication with developers and stakeholders to keep everyone aligned and on schedule
Project information
- Category
Responsive Website - Client
Tripdreamz - Role
UX Researcher / UX Designer - Project date
Dec 2020 – April 2021 - Tools Used
Design Process
Research
User interviews, analytics review, and competitive analysis
Ideation
Brainstorming solutions and creating user journey maps
Design
Wireframing, prototyping, and visual design
Testing
User testing, feedback collection, and iterations
