Swifte
Swifte is car sharing app and is niche theme of snapryde
Project Overview
Swifte is a car-sharing application developed as a niche extension of the SnapRyde platform, designed to support everyday commuting beyond campus environments. While SnapRyde focused primarily on student-based ride-sharing within university boundaries, Swifte expands the concept to serve a broader audience such as corporate employees, residential communities, and city commuters.As the UX Designer, I adapted the successful foundation of SnapRyde to a new user group by redefining user journeys, incorporating trust-building features, and emphasizing commuter efficiency. The goal was to provide a reliable, secure, and user-friendly experience for people looking to share rides on a daily basis.
The Challenge
- Adapting a Student-Focused Model for a Broader Audience
- Ensuring Trust and Safety Among Strangers
- Designing for Recurring, Scheduled Commutes
- Making Matching and Route Optimization Seamless
- Cost Splitting and Transparency
- Maintaining Simplicity Without Losing Functionality
- Brand Differentiation from SnapRyde
The Solution
- Redesigned onboarding and profile flows to accommodate more varied ride preferences (e.g., quiet rides, recurring schedules, preferred co-passengers).
- Introduced features such as ID verification, vehicle detail sharing, and ride approval controls.
- Designed calendar-based views to help users plan weekly commutes and coordinate recurring carpools easily.
- Developed user flows for smart route matching, leveraging location data, availability, and time preferences.
- Integrated in-app payment gateways for easy, cashless cost sharing, and added receipt generation for transparency.
- Prioritized progressive disclosure in UI—showing basic ride details upfront and surfacing advanced options only when needed.
- Developed a distinct brand identity for Swifte—while keeping the design system loosely aligned with SnapRyde for development efficiency.
Project information
- Category
Mobile App - Client
Swifte - Project date
Nov 2017-Nov 2020 - Role
UX Designer/UI Designer/Front-end Developer - Tools Used
Design Process
Research
User interviews, analytics review, and competitive analysis
Ideation
Brainstorming solutions and creating user journey maps
Design
Wireframing, prototyping, and visual design
Testing
User testing, feedback collection, and iterations
