Snapryde
SnapRyde is a university-based ride-sharing platform designed to connect students for safe, affordable, and eco-friendly transportation.
Project Overview
SnapRyde is a university-based ride-sharing platform designed to connect students for safe, affordable, and eco-friendly transportation. The app enables students to offer or request rides within campus and nearby areas, fostering community connections while solving last-mile travel challenges.
As the UX Designer, I was responsible for end-to-end design—from brand identity and logo creation to UI/UX for the mobile app. I led user research, feature planning, usability testing, and worked closely with developers to ensure a smooth, intuitive user experience tailored to student needs.
The Challenge
- Designing for a Niche Audience (University Students)
- Building Trust in Peer-to-Peer Ride Sharing
- Simplifying the Ride Booking Process
- Aligning Brand Identity with Student Culture
- Maintaining Real-Time Accuracy and Reliability
The Solution
- Conducted user research, surveys, and interviews with students to understand transportation habits, safety concerns, and ride-sharing preferences.
- Implemented profile verification using university email authentication and ID upload features.
- Created a minimal, mobile-first interface with a 3-step ride booking flow: Select Route → Confirm Ride → Track in Real Time.
- Designed a youthful, energetic brand identity—including logo, color palette, and micro-interactions—that resonated with university life.
- Collaborated with developers to integrate real-time GPS tracking and push notifications.
Project information
- Category
Mobile Native App - Client
Snapryde - Project date
Nov 2016-Nov 2020 - Role
UX/UI Designer - Tools Used
Design Process
Research
User interviews, analytics review, and competitive analysis
Ideation
Brainstorming solutions and creating user journey maps
Design
Wireframing, prototyping, and visual design
Testing
User testing, feedback collection, and iterations
