Recruitment Industry
QGain
QGain was a newly launched recruitment firm with no prior branding or digital presence. This presented both a creative opportunity and a challenge—to develop a recognizable, trustworthy, and professional identity from the ground up.
Project Overview
QGain, a new recruitment firm, sought a comprehensive branding and website design solution to establish its online presence. As the UX/UI Designer, my role involved creating a cohesive brand identity and designing an intuitive and visually appealing website
The Challenge
- Establishing a Distinct Brand Identity from Scratch
- Designing an Intuitive User Experience for Multiple User Groups
- Balancing Visual Appeal with Functionality
- Communicating Value Proposition Effectively
- Tight Timeline for Launch
The Solution
- Conducted competitive analysis to understand branding trends in the recruitment industry
- Implemented a dual-entry homepage design that clearly segmented pathways for candidates and employers.
- Designed high-fidelity prototypes, focusing on clean layout, generous white space, and strong visual hierarchy.
- Crafted concise, benefit-driven messaging throughout the site, particularly on the homepage and About pages
- Maintained close communication with developers and stakeholders to keep everyone aligned and on schedule
Project information
- Category
Responsive Website - Client
Qgain - Project date
Jan-July 2023 - Role
UX/UI Designer/Front-end Developer - Tools Used
Design Process
Research
User interviews, analytics review, and competitive analysis
Ideation
Brainstorming solutions and creating user journey maps
Design
Wireframing, prototyping, and visual design
Testing
User testing, feedback collection, and iterations
